Utilization of Technology for Marketing and Promotion of Pamboborang Village Agrotourism

Abstract

Background: Agrotourism has significant potential to boost the rural economy in Indonesia, but is hampered by a lack of digital marketing. This community service project targeted Pamboborang Village, East Banggae District, Majene Regency, to raise public awareness of technology in promoting agrotourism.

Purpose of the Study: This activity aims to socialize the benefits of social media (Instagram, YouTube, TikTok) and websites to expand the reach and visibility of Pamboborang Village agrotourism.

Methods: The approach includes presentations, practical demonstrations, case studies, interactive discussions, and digital content creation workshops. Pre- and post-activity questionnaires are used to evaluate effectiveness.

Results: Participants reported increased understanding of digital marketing and readiness to apply skills in promoting agrotourism, demonstrating the success of outreach in building community capacity.