The Augmentation of Societal Cognizance Regarding the Harnessing of Natural Endowments with the Agrotourism Consept

Abstract

Low community resources and limited knowledge in Betteng Village impede the development of significant yet unintegrated local potential, particularly in the agriculture and tourism (Pattumea') sectors. This study aims to increase community cognizance regarding the utilization of these natural resources through the agrotourism concept, in order to provide a pathway for integrated village development. The method used was a participatory approach, including outreach, lectures, and intensive group discussions to socialize the concept, its economic impacts, and the practical integration between agriculture (such as sugar palm and durian) and local tourism. The activity results showed high enthusiasm and a clear increase in knowledge among participants. The community demonstrated a better understanding of how to integrate their agricultural products with the Pattumea' tourism site as an economic driver. This increase in knowledge is a crucial first step for community empowerment in planning sustainable development.