Anjoro: International Journal of Agriculture and Business
https://ojs.unsulbar.ac.id/index.php/anjoro
<p><strong><span data-preserver-spaces="true">Anjoro: International Journal of Agriculture and Business</span></strong><span data-preserver-spaces="true"> is an open-access journal published by the Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia, that provides a platform for international scholars, academicians, researchers, and employees, and to whom it may concern to share the contemporary thoughts in the field of integrated agriculture. Anjoro, with registered numbers p-ISSN </span><a class="editor-rtfLink" href="https://issn.brin.go.id/terbit/detail/1583487018" target="_blank" rel="noopener"><span data-preserver-spaces="true">2721-8678</span></a><span data-preserver-spaces="true"> and e-ISSN </span><a class="editor-rtfLink" href="https://issn.brin.go.id/terbit/detail/1583486598" target="_blank" rel="noopener"><span data-preserver-spaces="true">2721-7914</span></a><span data-preserver-spaces="true">, is a scientific article by Universitas Sulawesi Barat, Indonesia. Anjoro is an international peer-reviewed journal that emphasizes agriculture, business, and rural development. The topics of the articles may include but are not limited to agricultural policy and trade, agronomy, soil and environment, pest and disease of plants, and cultural food and technology. Anjoro has been indexed by </span><strong><span data-preserver-spaces="true">Sinta 3 (S3), Google Scholar, Crossref, Dimensions, Scilit, and Copernicus International</span></strong><span data-preserver-spaces="true">. The Journal is published by the Agribusiness Department, Faculty of Agriculture and Forestry, Universitas Sulawesi Barat, Indonesia, in collaboration with</span><strong> <a class="editor-rtfLink" href="https://drive.google.com/file/d/1ZKM9tLPw94Nq0MGPf4npwOV-0rh4a_cU/view" target="_blank" rel="noopener"><span data-preserver-spaces="true">the Assessment Institute for Agricultural Technology</span></a></strong><span data-preserver-spaces="true"> and </span><strong><a class="editor-rtfLink" href="https://drive.google.com/file/d/1SnHX83Ft6F7zoSCsjukMVO55NcOAf7cN/view?usp=sharing" target="_blank" rel="noopener"><span data-preserver-spaces="true">Asosiasi Agribisnis Indonesia</span></a></strong><span data-preserver-spaces="true">. Anjoro is going to publish journals biannual in two terms: April and September. The author(s) who are willing to submit must use the manuscript template, which can be downloaded </span><a class="editor-rtfLink" href="https://docs.google.com/document/d/10vE-mwueazyLu4LVGcIVkn0nkSBSGItT/edit?usp=drive_link&ouid=117666528352586701552&rtpof=true&sd=true" target="_blank" rel="noopener"><span data-preserver-spaces="true">here</span></a><span data-preserver-spaces="true">.</span></p>Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesiaen-USAnjoro: International Journal of Agriculture and Business2721-8678Identifying contributing variables on rice production: Case study of rural smallholder farmers
https://ojs.unsulbar.ac.id/index.php/anjoro/article/view/3491
<p><em>Risks faced by agricultural actors in the food commodity sector can affect farmers' ability to meet food supply needs. Decreased production in rice commodities is one phenomenon that often occurs. The decline in production can be caused by various factors. The purpose of this study is to determine the effect of land area, number of seeds, land fragmentation, and the extent of pest attacks on production yields and to determine the level of criticality of each risk faced by agricultural actors that affect production decline. This study uses Multiple Linear Regression analysis to determine the production factors that affect production yields and Failure Mode Effect Analysis (FMEA) is used to determine the level of criticality of the risks faced. The results of this study state that the variables of land area, seeds, and land fragmentation have a positive relationship to production yields while the variable area of pest attack has a negative relationship to production yields. In the FMEA analysis, it is known that the level of criticality of each risk faced by agricultural actors is the risk of supply to suppliers, production risk to farmers, social risk to farmer groups, and institutional risk to extension workers.</em></p>Gladys BerlianAgustina Shinta Hartati WahyuningtyasBudi Setiawan
Copyright (c) 2024 Gladys Berlian, Agustina Wahyuningtyas, Budi Setiawan
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2024-11-092024-11-0952516210.31605/anjoro.v5i2.3491Agricultural development: Policies for sustainable irrigation management
https://ojs.unsulbar.ac.id/index.php/anjoro/article/view/3465
<p style="text-align: justify;"><em>The rate of environmental degradation in Indonesia, which is increasing from time to time, is one of the phenomena. One of the implications of forest destruction is the decreasing availability of water to meet the community's needs in the dry season, including irrigation water for agricultural purposes. The purpose of this research is to formulate the determinants of policy strategies in sustainable irrigation management; create and synthesize various basic assumptions that support policy strategies in sustainable irrigation management; develop the structure of policy strategies in sustainable irrigation management through the synthesis of environmental, economic, technical and institutional aspects. This research uses a system modeling approach through the Soft System Methodology (SSM) method, which is oriented towards preparing guidelines for action (action-oriented). Sustainable Irrigation Management has three sub-models: water resources conservation, irrigation network management/rehabilitation, and irrigated agriculture development. Developing sustainable irrigation management policies requires awareness, commitment, and alignment of local governments with active community participation. Prioritization of activities to realize sustainable irrigation management is compiled through FGDs using the Exponential Comparison Method, which provides a focus of action on the operation, maintenance, and rehabilitation of irrigation networks and immediately issued regional regulations related to the empowerment of irrigation institutions and Irrigation Commissions.</em></p>Ahfandi AhmadRisma Niswati Tarman
Copyright (c) 2024 Ahfandi Ahmad, Risma Niswati Tarman
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2024-11-092024-11-0952637710.31605/anjoro.v5i2.3465The influence of the decoy effect on price and location on consumer purchasing decisions at Starbucks Coffee Merr Surabaya
https://ojs.unsulbar.ac.id/index.php/anjoro/article/view/3839
<p style="text-align: justify;"><em>The increasing number of coffee shops in the East Surabaya area, particularly Merr Street or Ir. H. Soekarno Street has created intense competition and a dynamic market environment. This study aims to analyze the impact of Price (X1) and Location (X2) on Purchasing Decisions (Y), moderated by the Decoy Effect (Z), among Starbucks Merr coffee consumers in Surabaya City. The research utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with WarpPLS 7.0 software. Data was gathered through a questionnaire distributed to 100 respondents using a non-probability sampling technique, specifically accidental sampling. This study demonstrates that price and location significantly affect purchasing decisions at Starbucks Merr. Price accounts for a 30.4% impact, influenced by affordability and frequent promotions, while location has a more substantial effect, with a 56% influence due to its accessibility and strategic positioning. The decoy effect negatively moderates the price-to-purchase relationship, making consumers more inclined to select higher-priced products. However, the decoy effect does not significantly impact the location-purchase relationship, as consumers prioritize convenience and service quality over pricing strategies. These findings underscore the vital role of both pricing and location in Starbucks Merr's marketing strategy.</em></p>Tiara Dita NurkhalishahSri Tjondro WinarnoNoor Rizkiyah
Copyright (c) 2024 Tiara Dita Nurkhalishah, Sri Tjondro Winarno, Noor Rizkiyah
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2024-11-122024-11-1252788710.31605/anjoro.v5i2.3839Analysis of vitamin C content, water content, and organoleptic test of lemon segment wall dodol
https://ojs.unsulbar.ac.id/index.php/anjoro/article/view/3896
<p style="text-align: justify;"><em>Waste will become a problem if not managed properly. One way to do this is to recycle lemon waste into other products with economic value, such as making dodol from lemon segment wall. This study was conducted to determine the effect of the addition of lemon segment wall in making dodol and to determine the best treatment for making dodol. This study used a complete randomized design (CRD) with 4 treatments. The treatments used were control (without the addition of lemon segment wall), and the addition of different lemon segment walls, namely F1 (5%), F2 (10%), and F3 (15%), with each treatment repeated 3 times. Testing parameters in this study include water content, vitamin C, yield, and organoleptic test. Data from the study results were analyzed for variability to determine the effect of treatment on the test parameters. If there was a significant effect, the Duncan test was continued to determine the real difference between treatments. The results showed that making dodol with treatment F4 (addition of 15% lemon segment wall) is a treatment that has high values in each test parameter, including water content (36.52%), vitamin C (379.93%), and yield content (80.21%). Meanwhile, making dodol with treatment F0 (without the addition of lemon segment wall) is a treatment that has the lowest value in each test parameter, including water content (26.87%), vitamin C (247.94%), and yield content (79.41%) in laboratory testing and the best treatment as measured by the organoleptic test which is most liked by the panelists, namely treatment F0 (without the addition of lemon segment wall).</em></p>Nurul FrasiskaAndi NurwidahSalfiana Salfiana
Copyright (c) 2024 Nurul Frasiska, Andi Nurwidah, Salfiana Salfiana
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2024-11-162024-11-1652889710.31605/anjoro.v5i2.3896Causal relationship between changes in the price of rice and cayenne pepper and the exchange rate of farmers
https://ojs.unsulbar.ac.id/index.php/anjoro/article/view/4270
<p><em>This research aims to determine the price changes of strategic food (rice and chili) in NTT Province and determine the relationship between changes in the price of strategic food (rice and chili) and the farmer exchange rate in NTT Province. The data used in this research is secondary data in the form of time series data (time series) from the NTT Provincial Central Statistics Agency. The analytical methods used are coefficient of variation and multiple linear regression analysis. The research results show that the price of rice experiences changes that tend to be stable, meaning that the price of rice experiences quite significant price changes from time to time but not on a very large scale. Meanwhile, the price of chili experiences high changes, meaning that the price of chili experiences significant price changes from time to time. The price of rice and NTP have a significant positive relationship, meaning that an increase in the price of rice tends to increase NTP, which is in accordance with the positive coefficient in the regression equation. Meanwhile, the price of chili and NTP have a significant negative relationship, meaning that an increase in the price of chili tends to reduce NTP according to the negative coefficient of the regression equation. Based on the results of this research, it is hoped that the government can overcome the problem of changes that occur by minimizing and stabilizing changes in the price of rice and chili by increasing production and managing supply and demand for rice and chili so as to increase income and welfare.</em></p>Oktaviani Tribara SuriTomycho OlvianaSanthy ChamdraDoppy Roy NendissaBayu Mahendra
Copyright (c) 2025 Oktaviani Tribara Suri, Tomycho Olviana, Santhy Chamdra, Doppy Roy Nendissa, Bayu Mahendra
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2025-02-252025-02-25529811010.31605/anjoro.v5i2.4270