Peranan SM Entertainment Sebagai Media Diplomasi Publik Korea Selatan di Indonesia
Keywords:
SM Entertainment, Nation Branding, Corporate Diplomacy, Public Diplomacy
Abstract
South Korea through Korean wave in music or Korean pop (K-pop) is an example of a country that uses public diplomacy to fulfill its country's interests. K-pop is a popular work by South Korean entertainment agency like SM Entertainment that spreads in various countries ranging from China, Japan, America, and Indonesia. This research aims to examine SM Entertainment's role as a media of South Korean public diplomacy in Indonesia. This research uses the concept of corporate diplomacy and nation branding, using descriptive qualitative research methods. The results of this research show that SM Entertainment provides contribution in the development of South Korean nation branding and serves as a media of South Korean public diplomacy in Indonesia through brand management as one of the agencies that producing K-pop. His role is to turn their brand into nation branding, as a tourism promoter, a constributor in Corporate Social Responsibility, a supporting actor in cultural diplomacy, networking media of investment, and as a representation of South Korean society. This research shows that SM Entertainment's contingency as a pioneer of K-pop brands plays a huge role in the development of South Korean nation branding globally so that it can become a media of South Korean public diplomacy including in Indonesia.
References
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Wi tack, W. (2016). New national brand: Creative Korea : Korea.net : The official website of the Republic of Korea. https://www.korea.net/NewsFocus/Culture/view?articleId=138232
Yuniar, N. (2017). Music Bank bawa 8 artis K-Pop ke Jakarta - ANTARA News. https://www.antaranews.com/berita/349287/music-bank-bawa-8-artis-k-pop-ke-jakarta
슈퍼주니어 & 소녀시대_SEOUL(서울)_뮤직비디오. (n.d.). Retrieved July 28, 2021, from https://www.youtube.com/watch?v=up6n1WrB7aE
Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities, and Regions. Brand Management, 6, 474–475. https://doi.org/10.1057/9780230627727
Arbar, T. F. (2019). Trans Media Resmi Jalin Kerja Sama dengan SM Entertainment. Cnnindonesia.Com. https://www.cnnindonesia.com/hiburan/20181008124533-227-336572/trans-media-resmi-jalin-kerja-sama-dengan-sm-entertainment
Boyband EXO Jadi Duta Pariwisata Korea Selatan. (2018). https://www.cnnindonesia.com/gaya-hidup/20180626175156-269-309163/boyband-exo-jadi-duta-pariwisata-korea-selatan
Budiartie, G. (2018). Berkat Kpop, Hubungan Dagang RI-Korea Makin Mesra. https://www.cnbcindonesia.com/news/20180910122744-4-32455/berkat-kpop-hubungan-dagang-ri-korea-makin-mesra
CEIC. (2020). Korea Selatan Kunjungan Wisatawan 1975 - 2021. https://www.ceicdata.com/id/indicator/korea/visitor-arrivals
Chua, J. (2017). The Extremes That Koreans Take to Become a Kpop Idol. https://rojakdaily.com/entertainment/article/1728/the-extremes-that-koreans-take-to-become-a-kpop-idol
Collaboration Between SM Entertainment And UNICEF. (2019). https://voi.id/en/lifestyle/239/collaboration-between-sm-entertainment-and-unicef-through-this-is-your-day
Dinnie, K. (2008). Nation Branding (first). Elsevier. http://www.culturaldiplomacy.org/academy/pdf/research/books/nation_branding/Nation_Branding_-_Concepts,_Issues,_Practice_-_Keith_Dinnie.pdf
Dinnie, K. (2015). Nation Branding: Concepts, Issues, Practice. https://doi.org/10.4324/9781315773612
Hyung-eun, K. (2012). SM Entertainment and the birth of the Hallyu. https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2958487
Jin, D. (2016). New Korean Wave: transnational cultural power in the age of social media. https://doi.org/10.5406/illinois/9780252039973.001.0001
Korean Culture and Information Service, The Korean Wave: A New Pop Culture Phenomenon. (2011). Korean Culture and Information Service.
Kurniawati, E. (2018). Jokowi Bertemu Super Junior di Korea Selatan Ini Kata Sandiaga - Nasional Tempo.co. https://nasional.tempo.co/read/1125738/jokowi-bertemu-super-junior-di-korea-selatan-ini-kata-sandiaga/full&view=ok
Meganingratna, A. (2020). Teknologi Informasi Pada Bidang Pertahanan Keamanan. In T. Limbong (Ed.), Teknologi Informasi Aplikasi dan Penerapannya (p. 102). Yayasan Kita Menulis. https://books.google.co.id/books?id=dxH5DwAAQBAJ&printsec=frontcover&dq=teknologi+informasi+aplikasi+dan+penerapannya&hl=en&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwik6YOs2J3wAhWBSH0KHbNCDI8Q6AEwAHoECAMQAg#v=onepage&q=teknologi informasi aplikasi dan pener
Primadhyta, S. & R. (2017). Super Junior Bakal Ramaikan Indonesia-Korea Business Summit. https://www.cnnindonesia.com/hiburan/20170309143814-234-199019/super-junior-bakal-ramaikan-indonesia-korea-business-summit
Priyanka, D. (2020). Deretan Aktor dan Boyband Korea yang Sukses Menjadi Brand Ambassador Produk Kecantikan. https://www.soco.id/post/beauty/5e8bfb5700b6363a22d54f1d/aktor-dan-boyband-korea-yang-menjadi-brand-ambassador-produk-kecantikan
Sako, M. (2016). Technology strategy and management: The need for corporate diplomacy. Communications of the ACM, 59(4), 33–35. https://doi.org/10.1145/2892561
Schwak, J. (2006). South Korean nation branding and the building of competitiveness society Which pressures , which responses ? 1–28.
Serendipity. (2013). INFINITE teams up with Sweetune again for “Request” from Samsung Galaxy’s music project. https://www.allkpop.com/article/2013/09/infinite-teams-up-with-sweetune-again-for-request-for-samsung-galaxys-music-project
SM Entertainment. (n.d.-a). Retrieved July 27, 2021, from https://www.smentertainment.com/Overview/Introduction
SM Entertainment. (n.d.-b). Retrieved July 28, 2021, from https://www.smentertainment.com/Overview/BusinessArea
SM Entertainment. (n.d.-c). Retrieved July 28, 2021, from https://www.smentertainment.com/PressCenter/Details/865
SMTOWN - YouTube. (n.d.). Retrieved July 28, 2021, from https://www.youtube.com/smtown
Sung, S.-Y. L. (2010). Constructing a New Image. Hallyu in Taiwan. European Journal of East Asian Studies, 9, 25–45. https://doi.org/10.1163/156805810X517652
The Seeds of Hallyu – The Diplomat. (2010). https://thediplomat.com/2010/10/the-seeds-of-hallyu/
These Ten Nations Are The Biggest K-Pop Stans Of 2019, Based On YouTube Views - Koreaboo. (2019). https://www.koreaboo.com/lists/ten-nations-biggest-idol-stans-2019-kpop-radar-youtube-views/
What Is South Korean Tourism without K-Pop? (2015). https://empirics.asia/kpopsouthkorean/
White, C. (2015). Exploring the role of private-sector corporations in public diplomacy. Public Relations Inquiry, 4, 305–321. https://doi.org/10.1177/2046147X15614883
White, C. . (2015). Exploring the Role of Private-Sector Corporations in Public Diplomacy. Public Relations Inquiry.
Wi tack, W. (2016). New national brand: Creative Korea : Korea.net : The official website of the Republic of Korea. https://www.korea.net/NewsFocus/Culture/view?articleId=138232
Yuniar, N. (2017). Music Bank bawa 8 artis K-Pop ke Jakarta - ANTARA News. https://www.antaranews.com/berita/349287/music-bank-bawa-8-artis-k-pop-ke-jakarta
슈퍼주니어 & 소녀시대_SEOUL(서울)_뮤직비디오. (n.d.). Retrieved July 28, 2021, from https://www.youtube.com/watch?v=up6n1WrB7aE
Published
2021-11-10
How to Cite
Prawiraputri, F. D. K., & Andi Meganingratna. (2021). Peranan SM Entertainment Sebagai Media Diplomasi Publik Korea Selatan di Indonesia. Jurnal Ilmu Hubungan Internasional LINO, 1(2), 120-136. https://doi.org/10.31605/lino.v1i2.1151