MARELLA FESTIRARI SASANGKA; HENNY WELSA; NONIK KUSUMA NINGRUM. PENGARUH NILAI UTILITARIAN, WORD OF MOUTH, PERSEPSI RISIKO, DAN KETERLIBATAN PRODUK TERHADAP NIAT BELI KONSUMEN SITUS BELANJA ONLINE LAZADA DI YOGYKARTA. MANDAR: Management Development and Applied Research Journal, [S. l.], v. 5, n. 1, p. 151–158, 2022. DOI: 10.31605/mandar.v5i1.1938. Disponível em: https://ojs.unsulbar.ac.id/index.php/mandar/article/view/1938. Acesso em: 2 may. 2026.