AZIS, Muhammad; ABADI, Ridfan Rifadly; AZIS, Fajriani; ADRIANSYAH; KEMALASARI, Andi Anggi. An Empirical Investigation into the Roles of Price Discounts, Product Quality, and Service Quality in Shaping Generation Z Consumers Purchase Decisions in Makassar, Indonesia. MANDAR: Management Development and Applied Research Journal, [S. l.], v. 8, n. 1, p. 39–55, 2025. DOI: 10.31605/mandar.v8i1.5902. Disponível em: https://ojs.unsulbar.ac.id/index.php/mandar/article/view/5902. Acesso em: 18 apr. 2026.