IMRAN; LAJARIA, Ridha Taurisma; TANDIPAYUK, Grace Permatasari. The Role of Product Innovation and Market Orientation on the Competitiveness of Micro Businesses in the Digital Economy Era in Kendari City. MANDAR: Management Development and Applied Research Journal, [S. l.], v. 8, n. 2, p. 160–170, 2026. DOI: 10.31605/mandar.v8i2.6478. Disponível em: https://ojs.unsulbar.ac.id/index.php/mandar/article/view/6478. Acesso em: 16 jun. 2026.