Azis, M., Abadi, R. R., Azis, F., Adriansyah and Kemalasari, A. A. (2025) “An Empirical Investigation into the Roles of Price Discounts, Product Quality, and Service Quality in Shaping Generation Z Consumers Purchase Decisions in Makassar, Indonesia”, MANDAR: Management Development and Applied Research Journal, 8(1), pp. 39-55. doi: 10.31605/mandar.v8i1.5902.