MANDAR: Management Development and Applied Research Journal

Utilization of Black Soldier Fly (BSF) as Green Technology in Coconut Waste Management and Farmers’ Economic Empowerment

2025-12-04T16:30:28+08:00

This study aims to analyze farmers’ perceptions, attitudes, and readiness to adopt the Black Soldier Fly (BSF) technology as an environmentally friendly innovation in coconut waste management in the Konawe Islands, Indonesia. A descriptive quantitative approach was used by surveying 45 coconut farmers in Pewalea village. Data were collected through structured questionnaires and analyzed using descriptive statistics with a Likert scale. The results indicate that 71.1% of farmers had never heard about BSF technology, while 77.8% expressed positive attitudes toward its implementation. A total of 55.6% were willing to adopt the technology if training and assistance were provided, and 64.4% identified access to capital as the main determinant of adoption. This study highlights the potential of BSF as a green innovation supporting circular economy practices and sustainable entrepreneurship in rural areas. The implication of this research is that the successful adoption of BSF technology requires integrated policies that strengthen farmers’ access to training, financial support, and market networks, which in turn can enhance rural economic resilience and environmental sustainability

Integration of Internet of Things (IoT)-Based Technological Innovation and Product Branding in Strengthening the Student Entrepreneurship Ecosystem at the Unsulbar Farming Club

2025-12-04T16:30:28+08:00

This study aims to analyze the integration of Internet of Things (IoT)-based technological innovations and product branding strategies in strengthening the student entrepreneurship ecosystem at the Farming Club, University of West Sulawesi (Unsulbar). The research employs a mixed-methods approach, combining quantitative and qualitative methods. The quantitative approach is used to measure the increase in productivity and income from harvests after implementing the IoT system, while the qualitative approach explores students’ perceptions and the impact of innovation implementation on entrepreneurial development. The results show that the implementation of an IoT-based automation system using an ESP32 microcontroller, ultrasonic sensors, and a digital monitoring application successfully increased watering efficiency by 40% and reduced water waste as well as labor requirements. Economically, the integration of IoT and product branding increased the income of the Unsulbar Farming Club by 57.4% per harvest cycle. The new packaging and logo design labeled “UFC Hydroponics Vegetables” with the slogan “Petani Milenial, Petani Keren” (Millennial Farmers, Cool Farmers) proved to enhance product appeal, strengthen brand image, and expand market reach. This study concludes that the combination of IoT technology implementation and product branding strategies plays a crucial role in strengthening the student entrepreneurship ecosystem. The integration not only contributes to higher productivity and income but also fosters innovative, creative, and competitive student character in the digital era

The Impact The Impact of Digital Financial Literacy on the Adoption of QR Codes and Mobile Money, and Its Effect on SME Performance in Central Kalimantan

2025-12-04T16:30:29+08:00

This study investigates the influence of Digital Financial Literacy (DFL) and Transaction Cost Burden (TCB) on the adoption of QR Code and Mobile Money payment systems, as well as their subsequent impact on the performance of Small and Medium-sized Enterprises (SMEs). Utilizing a quantitative methodology and Generalized Structured Component Analysis (GSCA), data were collected from a sample of 300 SMEs in Central Kalimantan that have either adopted or are in the process of adopting digital payment technologies. The results indicate that DFL significantly facilitates the adoption of QR Code systems, whereas TCB also influences adoption, suggesting that cost factors affect but do not entirely inhibit digital adoption. Moreover, the adoption of QR Code systems notably promotes the use of Mobile Money, with both systems positively affecting SME performance by enhancing transaction efficiency and financial management. Digital Financial Literacy indirectly contributes to improved performance through these adoption pathways, while TCB moderates the relationship between adoption and outcomes. These findings extend the Technology Acceptance Model (TAM) by incorporating literacy and cost considerations, offering new perspectives on the acceptance of digital payments among SMEs. In practice, the study advocates enhancing digital financial literacy initiatives and reducing transaction-cost barriers to promote inclusive digital transformation and sustainable growth of SMEs in emerging economies

An Empirical Investigation into the Roles of Price Discounts, Product Quality, and Service Quality in Shaping Generation Z Consumers Purchase Decisions in Makassar, Indonesia

2025-12-04T16:30:29+08:00

This study aims to empirically examine and analyze the effects of price discounts, product quality, and service quality on purchase decisions among Generation Z consumers in Makassar's retail market. The research urgency stems from the retail sector's vital role as a driver of domestic economic growth and the rapid shift in consumer behavior, particularly among Generation Z, who are digital natives characterized by technology-driven, consumption-oriented lifestyles. Using an associative quantitative approach, data were collected through surveys and literature reviews, and purposive sampling was used to select 100 Generation Z respondents (born between 1997 and 2012) who had made transactions in modern retail stores in Makassar. Data were analyzed using multiple regression with SPSS 25. The simultaneous test revealed that price discounts, product quality, and service quality collectively had a significant influence on purchase decisions. The coefficient of determination indicating that the model could explain 75.5% of the variation in purchase decisions. Partially, all three independent variables also had positive and significant effects. These findings suggest that improving discount strategies, product standards, and service performance can enhance purchasing decisions among Generation Z consumers in the retail industry

Optimizing Rumpon-Based Green Human Resource Management to Improve Fishermen’s Quality of Life: The Role of Digital Literacy toward Sustainable Development

2025-12-04T16:30:29+08:00

This research aims to examine the influence of rumpon-based Green Human Resource Management (GHRM) practices on fishermen’s quality of life in Majene Regency, emphasizing the mediating and moderating role of digital literacy within the framework of sustainable development. A quantitative approach was applied using a survey of 395 fishermen, analyzed through the Partial Least Squares Structural Equation Modeling (PLS-SEM) method.The findings reveal that: (1) Rumpon-based GHRM significantly and positively affects fishermen’s quality of life and marine ecosystem sustainability; (2) Digital literacy has a positive impact on fishermen’s well-being; (3) Digital literacy mediates the relationship between GHRM and quality of life; and (4) Digital literacy strengthens the link between GHRM practices and marine ecosystem sustainability. These results highlight that integrating environmentally conscious HRM practices with digital literacy grounded in local wisdom provides an effective pathway for improving fishermen’s welfare while ensuring the conservation of coastal ecosystems

The Role of Profitability in Explaining the Relationship between Environmental, Social, Governance (ESG) and Intellectual Capital on Company Value (A Study of the Banking Sector Listed on the Indonesia Stock Exchange for the Period 2019–2023)

2025-12-06T21:24:14+08:00

This study focuses on examining the role of profitability in explaining the relationship between Environmental, Social, Governance (ESG) and Intellectual Capital on firm value. The research was conducted on banking sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period, with a total sample of 47 companies. Data analysis was carried out using the SPSS version 23 application. The results show that ESG and Intellectual Capital have a significant effect on profitability. However, ESG does not have a significant effect on firm value, while Intellectual Capital and profitability have a significant positive effect on firm value. Furthermore, the findings indicate that profitability is able to mediate the relationship between ESG and firm value, but it cannot mediate the relationship between Intellectual Capital and firm value. These results suggest that the implementation of ESG practices contributes to enhancing firm value through improved profitability, whereas the effect of Intellectual Capital on firm value tends to occur directly without the mediating role of profitability