Development of Agrotourism in Pamboborang Village Based on Geographic Information System (GIS) through a Community Based Tourism (CBT) Approach

Abstract

Background: Village development is a strategic effort
to improve community welfare through the sustainable
utilization of local potential. In Majene Regency,
particularly in Pamboborang Village, there is significant
potential in the agricultural and tourism sectors, such as
agrotourism based on shallot farming and natural
tourism objects that support local economic
development. However, the management of tourism and
supporting facilities still faces challenges. Therefore, the
utilization of Geographic Information System (GIS)
technology combined with a Community Based Tourism
(CBT) approach is expected to provide a strategic
solution in the planning and sustainable development of
agrotourism.
Purpose of the Study: This study aims to identify the
potentials
of
Pamboborang Village related to
agrotourism development and to formulate strategies for
developing agrotourism in the village through the
utilization of GIS with a CBT approach to improve the
welfare of the local community.
Methods: The study employs both quantitative and
qualitative approaches with data collected through
observation, identification, and interpretation of
phenomena in the field. Analysis was conducted using the
Analytic Hierarchy Process (AHP) for multi-criteria
decision-making to establish priority strategies,
combined with descriptive analysis to gain deep
understanding. The research was conducted in
Pamboborang Village, Banggae District, Majene
Regency, from February to April 2023.