PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN:

Rosdelita  Gultom; Anfas Anfas

doi:10.31605/jepa.v7i2.4730

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Journal of Economic Public and Accounting (JEPA) is a peer-reviewed academic journal that aims to advance the knowledge and understanding of economics, public policy, and accounting practices, particularly in the context of public sector and business governance. The journal provides a platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings, theoretical developments, and practical applications in the fields of economics, public finance, accounting, and strategic management.

JEPA publishes original articles, conceptual papers, case studies, and literature reviews that contribute to the development of knowledge and practices in areas such as:

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Taxation and Fiscal Policy

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JEPA is published April And October by Faculty of Economics and Business, Universitas Sulawesi Barat, and is open access to ensure wide dissemination of scholarly work. All submitted manuscripts undergo a double-blind peer review process to ensure academic integrity and quality.

Published Jun 30, 2025

https://doi.org/10.31605/jepa.v7i2.4730

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Vol 7 No 2 (2025): Volume 7, No 2, April 2025,

Rosdelita Gultom

Universitas Terbuka

Anfas Anfas

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan tetap PT. Coolindo Prioritas Teknik yang bergerak di bidang usaha perbaikan alat rumah tangga seperti AC, kulkas dan sejenisnya. Teknik pengambilan sampel menggunakan simple ramdom sampling yakni sebanyak 79 responden. Pengumpulan data penelitian menggunakan kuisioner yang disebarkan ke seluruh responden. Alat analisis yang digunakan dalam penelitian adalah analsis regresi. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan pelanggan.

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