Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang

Consumer attitude towards Dangke crackers products of Melona brand and without brand in Cendana District, Enrekang

Authors

  • Nur Aulia Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Makassar. Jl. Sultan Alauddin No.259, Gn. Sari, Kec. Rappocini, Kota Makassar, Sulawesi Selatan 90221
  • St. Aisyah R Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Makassar. Jl. Sultan Alauddin No.259, Gn. Sari, Kec. Rappocini, Kota Makassar, Sulawesi Selatan 90221
  • Sahlan Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Makassar. Jl. Sultan Alauddin No.259, Gn. Sari, Kec. Rappocini, Kota Makassar, Sulawesi Selatan 90221
  • Sitti Khadijah Yahya Hiola Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Makassar. Jl. Sultan Alauddin No.259, Gn. Sari, Kec. Rappocini, Kota Makassar, Sulawesi Selatan 90221

DOI:

https://doi.org/10.31605/jstp.v2i2.1032

Keywords:

Consumer attitudes, dangke crackers, product attributes, atribut produk, kerupuk dangke, sikap konsumen

Abstract

The purpose of this study was to determine the consumer attitudes towards the product attributes of dangke crackers in Cendana District, Enrekang. The sampling technique used an accidental sampling of 50 consumers. This study uses primary and secondary data. The data were collected using observation, documentation, and interviews. The data analysis in this study was the Fishbein Multi-attribute analysis. The results showed the total value of consumer attitudes (Ao) of the Melona brand and without the brand, respectively 68.38 and 65.03. The packaging was an excellent attribute of the Melona brand. Thus, overall consumers were more satisfied with the Melona brand of dangke cracker products than unbranded dangke cracker products.

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Published

24-06-2021

How to Cite

Aulia, N., R, S. A., Sahlan, & Hiola, S. K. Y. (2021). Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang: Consumer attitude towards Dangke crackers products of Melona brand and without brand in Cendana District, Enrekang. Jurnal Sains Dan Teknologi Peternakan, 2(2), 56–63. https://doi.org/10.31605/jstp.v2i2.1032

Issue

Vol. 2 No. 2 (2021): Jurnal Sains dan Teknologi Peternakan

Section

Articles

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